A little bit about us

At Shane Smith Fit, we believe you deserve better—not just to survive the day, but to actually thrive in it. To wake up feeling strong. To move through your day with ease. To look in the mirror and think, There I am.

Embrace your higher self

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Embrace your higher self 〰️

From Frustrated to Focused

Why I Started Shane Smith Fit ‘SSF’

I grew up overweight, and I hated the way I looked.
I believed that if I didn’t like the way I looked, why would anyone else?
It pushed me into the world of dieting, extreme dieting.
I would lose weight… gain it back… lose it again… and with every cycle, I became more miserable.

Eventually, that led me down an even darker path, an eating disorder.
I developed a fear of food.
I stopped eating out.
I stopped socializing.
I became obsessed with tracking every calorie, every bite.
I got unhealthily skinny, but even then, I still hated what I saw in the mirror.

I was stuck in a prison, physically, mentally, and emotionally.
And I was miserable.

After years of struggling, and finally getting the right help and real education, everything changed.
I finally broke free from the dieting mindset that had controlled my life, and it completely transformed me.

That’s when Shane Smith Fit was born.

My original mission was simple:
👉 Help others become their healthiest, fittest, happiest selves.

At first, I worked with both men and women.
But overtime more and more women were reaching out for help.
Women in their 40s, 50s, and 60s who were fighting a different battle.

Losing weight wasn’t the same for them.
Their bodies had changed, and no one had taught them how to change with it.

The more I listened, the more I realized:
Women have it so much harder than men when it comes to fat loss.
Especially during and after menopause.

And honestly?
I thought, as if you don’t have enough challenges already.

So I made it my mission to help.

I dove deep into menopause education.
I worked alongside menopause professionals.
I researched, I tested, I learned, and what I found blew me away:

👉 The fitness and medical industries have been failing women for decades.
👉 The information out there is either outdated, wrong, or one-size-fits-all.

That wasn’t good enough for me, and it definitely wasn’t good enough for the women trusting me with their health.

Today, Shane Smith Fit is tailored specifically to women over 40.
I’ve built an incredible team of coaches, experts in nutrition, exercise, and lifestyle support, who share the same passion for changing the way women experience this phase of life.

We use a proven system that’s helped over 1,200 women, but we also know that no two women are the same.
Every client gets a personalized plan to help them:

💪 Tone up
🌟 Feel stronger
🔥 Boost their metabolism
❤️ Reclaim their energy, confidence, and love for the woman they see in the mirror

This is about so much more than just weight loss.

It’s about giving women the tools, the support, and the knowledge to thrive through every stage of life, and never feel stuck, broken, or overlooked again.

This is why I created Shane Smith Fit.
And this is just the beginning.

  • Between me and my team (coaches) we have over 100 years of experience. Qualifications and not limited too.

    • Masters in Nutrition 

    • Masters in psychology 

    • Advanced degrees and certifications: NYU, GCNM, PN (integrative Nutrition)

    • Advanced specialisation in neurotransmitters, hormone balancing, and nutrition analysis. 

    • Specialities in hormonal and auto-immune disorders

    • Pre/post rehabilitation from injury and illness

    • Certified personal training

    With this extensive experience and expertise, we’ve helped over 1200 women over 40. Not including clients my coaches have helped outside of working for my company. It's the experience that sets us apart. After working with so many clients, we know that every approach is unique

Meet the Coaches

Our team is more than just fitness experts—we're your biggest cheerleaders, here to remind you of your strength, your worth, and everything you’re capable of achieving.

What We Believe

At Shane Smith Fit, we believe:

  • You Deserve to Feel Amazing

    Not “someday.” Not after you’ve hit some arbitrary goal. Right now.

  • Small Choices Create Big Change

    Forget the all-or-nothing mindset. Progress happens one tiny decision at a time.

  • Your Health Should Fit Your Life

    Your plan should work around your schedule—not the other way around.

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    Self-Compassion is Non-Negotiable

    Because you can’t shame yourself into feeling good—you can only support yourself into thriving.

See What our strong Clients Are Saying

Just take a look at some of our reviews…

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    i have to say i was skeptical at first

    I have to say I was skeptical at first. I tried so many things to lose weight and fell quickly to the ads that promised I would see results. I even waited a bit to think about it before I signed on. The way you can make this work with your lifestyle is incredible! They work with you because they want you to succeed- the motivation just makes you want it more and it’s real life stuff!! I haven’t been able to exercise and was fearful but my coach helped me ease into it and now I am more energetic, I look forward to working out and my hip and back pain are gone! The program is geared to really help you achieve your goals and fits into real life- I would without a doubt recommend this program for anyone looking to create a long lasting healthy lifestyle! It works and I’m so glad I did this! Thank you Amber and Shane for this incredible journey!!!

    MaryAnn

  • Five yellow stars in a row on a transparent background.

    so worth the investment

    I have tried a few weight loss programs before but for me this is the real deal. Once I went thru menopause the weight gain and the belly fat really hit me hard. I had always been able to maintain my weight but no more. I was looking for someone who would still allow me to eat in the real world and the foods I liked. This program works so good to keep you feeling like you can eat things you like but now with so much knowledge on how to eat them better and how to understand your portions and good nutrition. Weight training is also important to me now that I am in my 50's just for overall bone health. Billy, who is my coach, has been great at setting up workout routines that I can do at home and that challenge me. I have lost 20.5lbs in 3 months and grown so much stronger. My coach checks in with me daily with messages and encourages me and I will say that is what truely makes this work. Knowing I am not alone is huge!!! They really care about your journey. It is so worth the investment!

    Kelly P

  • Five yellow stars in a horizontal row

    healthy for life

    I'm so glad I decided to take this journey. Shane and my coach Esin are beyond amazing and always there to answer questions and there to cheer you on along the way. It was when Menopause hit it was so hard to lose weight and everything else that comes with it, but now that I have the tools from the program (the strength training and my nutrition plan and so much more that I have gained!!! I have so much energy and my sleep is back to normal. I can't say enough about this program. So very grateful 🙏

    Jenny

  • Five yellow stars in a row

    Tailored to Me

    Unlike others, Shane did not shame me about my weight, give me misleading information, and was never pushy about signing up for the program. I really appreciate that! Coach Lauren is awesome! She respects my need to make changes slowly. She's given me great food recipes and simple workouts. I especially appreciate Coach Lauren working with me to get the protein I need as a mostly vegan with an unforgiving work schedule. She works to help me be successful. She checks in daily during the week and is always super positive and supportive. Couldn't wish for more!

    Stephanie M

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See what you can gain…

Book a FREE mini-session to see how Own Your Power can get you: quick wins, personalized support & a transformation that will last forever!